What is SEO?

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural (un-paid) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

Typically, the higher a site appears in the search results, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. This is generally done during the design of a website which I try to do for all my website clients.

Higher rankings also depend on back-links through specific keywords that identify your website. As well as submitting your website to around 100+ search engines each month I will also do everything else required to try and tilt search engine rankings in your favour.

...and what of the cost? That's just 50 quid too!

In part sourced from Wikipedia.